Saadia Madsbjerg is a Danish-American philanthropy executive and a global leader in the movement to transform philanthropy through impact investing. She is co-author of the book Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit (Wharton School Press)

Saadia is the former President of The Coca-Cola Foundation. As President, she oversaw the assets and the operations of The Coca-Cola Foundation, the independent philanthropic arm of The Coca-Cola Company, that stewards The Coca-Cola Company's commitment to annually give away a minimum of one percent of the prior year's operating income in charitable giving. During her tenure, she led the institution through a transformation, designing and implementing a new strategic model that leverages collective action, innovative partnerships, and investment tools. She launched anchor programs across the Foundation's six impact areas: Sustainable Access to Safe Water, Climate Resilience, Disaster Preparedness and Response, Circular Economy, Economic Empowerment, Hometown, and Employee Giving.

Previously, Saadia served as a Managing Director of The Rockefeller Foundation. At The Rockefeller Foundation, she led the Innovative Finance program, which seed-funded the development and launch of new financial instruments and partnerships designed to channel money from capital markets toward sustainable development programs that address critical global challenges, such as climate change, inequality and humanitarian crises.

Before her position at The Rockefeller Foundation, Saadia was Senior Vice President for Strategic Planning at the New York City Economic Development Corporation, where she headed a portfolio of projects focused on transformative opportunities for creating a more equitable and resilient economy. She started her career at McKinsey and Company.

Saadia served as an officer of The Coca-Cola Company and on the boards of The Coca-Cola Foundation and the Children's Healthcare of Atlanta Foundation. She serves on the boards of Co-Impact and the Center of Development Finance Studies board and is a member of the Carter Center's Board of Councilors.

She holds a master's degree in Applied Economics and Finance and a bachelor's degree in International Business, both from Copenhagen Business School.

The math doesn't add up: Global financial markets can no longer ignore the world's most critical problems. The risks are too high, and the costs too great.

In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. These trailblazers are unlocking private-sector investments in new ways to solve global problems, from environmental challenges to social issues such as poverty and inequality. They are earning great returns and reimagining capitalism in the process.

Pioneers in the field of sustainable and impact investing, Rodin and Madsbjerg offer first-hand stories of how investors of every type and in every asset class are investing in world-changing solutions—with great success. Meet the visionaries who are leading this movement: The investment managers putting trillions of dollars to work, like TPG, Wellington Management, State Street Global Advisors, Nuveen, Amundi, APG and Natixis; The asset owners driving the transition, like GPIF and PensionDanmark; A new generation of entrepreneurs benefiting from the investments, like DreamBox Learning, an innovative educational technology platform, and Goodlife Pharmacies, which is disrupting the traditional notion of a pharmacy; The corporations that are repurposing their business models to meet demand for sustainable products and services, like Ørsted; and the nonprofits that are reimagining how to raise money for their work while creating significant value for investors, like The Nature Conservancy.

In their book, Rodin and Madsbjerg offer a deep look at the most powerful tools available today—and how they can be unlocked. They reveal: Who the investors are and what they want; How innovative products and investment strategies can deliver long-term value for investors while improving lives and protecting ecosystems; How leaders can build strategies and prepare their organizations to enter and expand this dynamic market; and how to measure impact, understand critical regulations, and avoid potential pitfalls. A roadmap to making the financial market a force for good, Making Money Moral is a must-read for those seeking private-sector capital to address a big problem, as well as those seeking both to mitigate risk and to invest in big solutions.

Praise for Making Money Moral

“As we look ahead to the recovery from the COVID-19 crisis, Making Money Moral could not come at a better time.” —Jamie Dimon, Chairman and Chief Executive Officer, JPMorgan Chase

“Judith Rodin and Saadia Madsbjerg identify an important new way of looking at money: from the root of all evil to the fount of all solutions. Their timely, important book on impact investing is full of powerful insights and compelling examples they’ve seen firsthand. Their work will be sure to accelerate momentum toward a more sustainable world.” — Rosabeth Moss Kanter, Harvard Business School Professor

“One of the most insightful books on sustainable and impact investing to hit the market. A gold mine for those who seek to know what double bottom line investing is all about. - Ngozi Okonjo-Iweala, Director General, World Trade Organization

"We created The Rise Fund at TPG to finance cutting edge companies that have innovative, high impact solutions to social and environmental problems. Rodin and Madsbjerg show how these and other types of capital investments, in every asset class, can have transformative effects. Their book makes an essential contribution at this moment when reassessing the role of private capital is so high on the global agenda. Their critical review of the state of the field, their analysis of approaches to impact measurement and their understanding of what it takes to most effectively link purpose and profit makes this book a must-read for all who want to understand this exploding field."— Jon Winkelried, Co-Chief Executive Officer, TPG